Consult

Consult


The Online environment can by quite daunting for a small to medium business looking to take its first steps on the Web.

The usual questions by your developer will be around what information you want to have online – how do you want to update it. Some companies go down the route of doing it themselves using some of the free sites available from hosting providers or “yellow page” type organisations.

The one question that is rarely heard is “why do you want an online presence? If it is asked the usual response is “because XYZ has one and we don’t want to be left behind.”

A better variation on this is “what do you expect to gain from your site?” When companies approach their requirement from that direction, the shape and nature of the development usually change drastically.  The imaginative use of tags and search information can drive your company search ranking very quickly in the direction you want. At Gatherum our initial survey starts with this question, and everything flows from there.